{"id":122,"date":"2025-12-15T16:44:57","date_gmt":"2025-12-15T16:44:57","guid":{"rendered":"https:\/\/softtricksmedia.com\/blog\/?p=122"},"modified":"2025-12-27T15:51:30","modified_gmt":"2025-12-27T15:51:30","slug":"7-essential-ecommerce-website-features","status":"publish","type":"post","link":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/","title":{"rendered":"7 Essential Ecommerce Website Features?"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134-1024x576.png\" alt=\"\" class=\"wp-image-123\" srcset=\"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134-1024x576.png 1024w, https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134-300x169.png 300w, https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134-768x432.png 768w, https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p id=\"ember65\">Features that <a href=\"https:\/\/www.softtricksmedia.com\/\">improve conversion rates<\/a>, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated. The following 7 features are necessary for any successful e-commerce platform:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Mobile Responsiveness<\/strong> A good number of e-commerce traffic comes from mobile devices. Mobile-friendly navigation, quick load speeds, and a mobile-optimized interface.<\/li>\n\n\n\n<li><strong>Advanced Search and Filtering Options<\/strong> Filters help quick and easy discovery of specific products by customers. Important features include an automated search box and filtering by brand, price range, color, and product\u00a0ratings.<\/li>\n\n\n\n<li><strong>Secure payment gateways<\/strong> Security is necessary for maintaining website trust as well as protecting customer information. Popular payment methods (such as digital wallets, credit\/debit cards, and even Buy Now, Pay Later options), SSL security, secure payment gateways.<\/li>\n\n\n\n<li><strong>Detailed Product Descriptions or FAQs for Products<\/strong> Providing reliable product information creates trust and improves what customers buy. Dimensions, products, care instructions, and features are all included in brief, simple, and informative descriptions.<\/li>\n\n\n\n<li><strong>Chatbots <\/strong>Using smart chatbots on your website can greatly increase conversions, improve the customer experience, and increase customer engagement. Chatbots are frequently used by e-commerce businesses to answer basic questions from customers and redirect them to a particular product or support page.<\/li>\n\n\n\n<li><strong>WhatsApp <\/strong>Conversion rates, ease of communication, and client engagement can all be greatly increased by integrating WhatsApp into your e-commerce website. Being one of the most popular messaging apps in the world, WhatsApp is an effective tool for e-commerce businesses. The following are key WhatsApp chat features that can improve client satisfaction and your <a href=\"https:\/\/www.softtricksmedia.com\/\">e-commerce website<\/a>.<\/li>\n\n\n\n<li><strong>User-Friendly Navigation<\/strong> Customers will discover what they&#8217;re looking for faster thanks to simple navigation. Key features: simple menus, product categories, and user-friendly filters (such as by price, size, color, or popularity) are important elements.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Get a consultation <a href=\"https:\/\/www.softtricksmedia.com\/\">www.softtricksmedia.com<\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Features that improve conversion rates, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated. The following 7 features are necessary for any successful e-commerce platform: Get a consultation www.softtricksmedia.com<\/p>\n","protected":false},"author":1,"featured_media":123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[7,8,16,20],"tags":[],"class_list":["post-122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2c-marketing","category-branding-service","category-e-commerce","category-softtricksmedia-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Essential Ecommerce Website Features?<\/title>\n<meta name=\"description\" content=\"Features that improve conversion rates, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Essential Ecommerce Website Features?\" \/>\n<meta property=\"og:description\" content=\"Features that improve conversion rates, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T16:44:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-27T15:51:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SofttricksMedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SofttricksMedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/\"},\"author\":{\"name\":\"SofttricksMedia\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/319b0184283d6f2a9193746cb4f9db42\"},\"headline\":\"7 Essential Ecommerce Website Features?\",\"datePublished\":\"2025-12-15T16:44:57+00:00\",\"dateModified\":\"2025-12-27T15:51:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/\"},\"wordCount\":306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/1757436295134.png\",\"articleSection\":[\"B2C Marketing\",\"Branding Service\",\"E-commerce\",\"SofttricksMedia News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/\",\"url\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/\",\"name\":\"7 Essential Ecommerce Website Features?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/1757436295134.png\",\"datePublished\":\"2025-12-15T16:44:57+00:00\",\"dateModified\":\"2025-12-27T15:51:30+00:00\",\"description\":\"Features that improve conversion rates, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#primaryimage\",\"url\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/1757436295134.png\",\"contentUrl\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/1757436295134.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/7-essential-ecommerce-website-features\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Essential Ecommerce Website Features?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/\",\"name\":\"Blog\",\"description\":\"Creative Digital Strategies\",\"publisher\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#organization\",\"name\":\"Blog\",\"alternateName\":\"Softtricks Media\",\"url\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/logo-276x27-1.jpg\",\"contentUrl\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/logo-276x27-1.jpg\",\"width\":188,\"height\":198,\"caption\":\"Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/319b0184283d6f2a9193746cb4f9db42\",\"name\":\"SofttricksMedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66dcdc52ee2c6638657efbe86c92d50b025c3a8397f7fa6c49efc3c1ac8558b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66dcdc52ee2c6638657efbe86c92d50b025c3a8397f7fa6c49efc3c1ac8558b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66dcdc52ee2c6638657efbe86c92d50b025c3a8397f7fa6c49efc3c1ac8558b2?s=96&d=mm&r=g\",\"caption\":\"SofttricksMedia\"},\"description\":\"A digital marketing specialist in India has over 10 years of expertise and is committed to helping your business achieve its #1 goals.\",\"sameAs\":[\"https:\\\/\\\/softtricksmedia.com\\\/blog\"],\"url\":\"https:\\\/\\\/softtricksmedia.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Essential Ecommerce Website Features?","description":"Features that improve conversion rates, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/","og_locale":"en_US","og_type":"article","og_title":"7 Essential Ecommerce Website Features?","og_description":"Features that improve conversion rates, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated.","og_url":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/","og_site_name":"Blog","article_published_time":"2025-12-15T16:44:57+00:00","article_modified_time":"2025-12-27T15:51:30+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134.png","type":"image\/png"}],"author":"SofttricksMedia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SofttricksMedia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#article","isPartOf":{"@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/"},"author":{"name":"SofttricksMedia","@id":"https:\/\/softtricksmedia.com\/blog\/#\/schema\/person\/319b0184283d6f2a9193746cb4f9db42"},"headline":"7 Essential Ecommerce Website Features?","datePublished":"2025-12-15T16:44:57+00:00","dateModified":"2025-12-27T15:51:30+00:00","mainEntityOfPage":{"@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/"},"wordCount":306,"commentCount":0,"publisher":{"@id":"https:\/\/softtricksmedia.com\/blog\/#organization"},"image":{"@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#primaryimage"},"thumbnailUrl":"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134.png","articleSection":["B2C Marketing","Branding Service","E-commerce","SofttricksMedia News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/","url":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/","name":"7 Essential Ecommerce Website Features?","isPartOf":{"@id":"https:\/\/softtricksmedia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#primaryimage"},"image":{"@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#primaryimage"},"thumbnailUrl":"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134.png","datePublished":"2025-12-15T16:44:57+00:00","dateModified":"2025-12-27T15:51:30+00:00","description":"Features that improve conversion rates, speed up the buying process, and improve the user experience should be included in each e-commerce website that has been developed or rated.","breadcrumb":{"@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#primaryimage","url":"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134.png","contentUrl":"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/1757436295134.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/softtricksmedia.com\/blog\/7-essential-ecommerce-website-features\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/softtricksmedia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Essential Ecommerce Website Features?"}]},{"@type":"WebSite","@id":"https:\/\/softtricksmedia.com\/blog\/#website","url":"https:\/\/softtricksmedia.com\/blog\/","name":"Blog","description":"Creative Digital Strategies","publisher":{"@id":"https:\/\/softtricksmedia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/softtricksmedia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/softtricksmedia.com\/blog\/#organization","name":"Blog","alternateName":"Softtricks Media","url":"https:\/\/softtricksmedia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/softtricksmedia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/logo-276x27-1.jpg","contentUrl":"https:\/\/softtricksmedia.com\/blog\/wp-content\/uploads\/2025\/12\/logo-276x27-1.jpg","width":188,"height":198,"caption":"Blog"},"image":{"@id":"https:\/\/softtricksmedia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/softtricksmedia.com\/blog\/#\/schema\/person\/319b0184283d6f2a9193746cb4f9db42","name":"SofttricksMedia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/66dcdc52ee2c6638657efbe86c92d50b025c3a8397f7fa6c49efc3c1ac8558b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/66dcdc52ee2c6638657efbe86c92d50b025c3a8397f7fa6c49efc3c1ac8558b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66dcdc52ee2c6638657efbe86c92d50b025c3a8397f7fa6c49efc3c1ac8558b2?s=96&d=mm&r=g","caption":"SofttricksMedia"},"description":"A digital marketing specialist in India has over 10 years of expertise and is committed to helping your business achieve its #1 goals.","sameAs":["https:\/\/softtricksmedia.com\/blog"],"url":"https:\/\/softtricksmedia.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/posts\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":1,"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/posts\/122\/revisions\/124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/media\/123"}],"wp:attachment":[{"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softtricksmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}